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The Journey

Our Story

Calicut, Kerala · Est. 2018

“Calicut has always been more than a destination.
It is a gateway.”

For centuries, the world came to our shores to find the finest treasures. Today, Tharaz continues that legacy — but in reverse. We journey across the vast landscape of India, from the looms of the North to the heritage clusters of the South, to source the most honest materials.

But we bring it all back home.

In the heart of Calicut, we transform these materials into modern silhouettes. Our craftsmanship is guided by the spirit of this land — defined by the legendary simplicity of Vaikom Muhammad Basheer, the global curiosity of S.K. Pottekkatt, and the soulful harmony of M.S. Baburaj.

We don't just make clothes. We weave the honesty of the Malabar into the finest fabrics of India. Every stitch is a story. Every garment is a tribute.

Amina Sithara · Founder

From Calicut to the world — Tharaz is built on the belief that true beauty lies in the integrity of the work. A heritage brand with a global vision, rooted forever in the soul of the Malabar.

Milestones

2018Founded in Calicut by Amina Sithara
2020Direct artisan partnerships established across India
2023Tharaz Couture officially launched
Calicut to the world